01
Accurate exceptions
Fewer false alarms and fewer missed problems, because the signal comes from the equipment itself.
TechnologyTechnology
Supply Chain Visibility,Not Just Shipment Tracking
Exception management
Knowing where a load is matters. Knowing what’s about to go wrong matters more.
Ship Smart Solutions gives shippers supply chain visibility that goes beyond tracking a single load — surfacing exceptions before they become problems, forecasting ETAs, and reporting across all your freight in one place. Tracking tells you where a shipment is; visibility tells you what needs your attention. Backed by data from trucks we operate, it’s an accurate picture you can act on.
Exception alerts
Delays and risks flagged before they escalate into calls.
Predictive ETAs
Forecast arrivals across the network, not just current position.
Portfolio view
Every shipment and lane in one picture.
Telematics-grounded
Data from equipment we operate, not relayed check calls.
Visibility vs. Tracking — the Difference
Supply chain visibility watches all your freight at once and surfaces the loads at risk — so your team manages by exception instead of checking every shipment.
Tracking
“Where is my load?”
- One shipment at a time, looked up on demand
- Answers a question you already thought to ask
- Location and status for that single load
- Works best when you know which load to check
Visibility
“Which loads need attention, and why?”
- Your whole freight portfolio, watched continuously
- Raises the exception before you go looking for it
- Risk, ETA drift, dwell, and temperature deviation
- Works when you have more freight than time
What you get
Supply Chain Visibility Capabilities
Five capabilities that turn a stream of shipment data into a short list of things worth doing something about.
01
Proactive exception alerts
Flags delays, risks, and issues before they escalate — so the first you hear of a problem is not your customer.
02
Predictive ETAs
Forecasted arrivals across your network, not just current location, so receivers can plan against something real.
03
Portfolio view
All shipments and lanes in one picture, instead of a spreadsheet stitched from separate lookups.
04
Performance reporting
On-time, dwell, and lane trends over time — the record you need for a quarterly review.
05
Cold-chain exceptions
Temperature deviations flagged on reefer freight. See Reefer Trucking .
Data quality
Better Data From Trucks We Operate
Visibility is only as good as its data. Because much of ours comes from directly operated equipment, exceptions and ETAs are grounded in real telematics — not secondhand broker check calls.
02
Trustworthy ETAs
Forecasts based on real position and lane history rather than an estimate passed down a chain.
03
Consistent across the network
Owned and vetted-carrier loads held to one visibility standard.
How we vet carriersSee the model: asset-based carrier vs freight broker .
Ongoing programs
Visibility That Drives Your Program
For managed and dedicated shippers, visibility stops being a dashboard and becomes management.
- 01Exception handlingA defined path for what happens when a load is flagged, not an inbox to sort.
- 02Capacity planningLane and volume patterns you can plan equipment against. See Dedicated Capacity .
- 03Continuous improvementTrustworthy data behind every review. See Managed Transportation .
Supply Chain Visibility FAQs
What is supply chain visibility?
Supply chain visibility is the ability to see and manage all your freight at once — with proactive exception alerts, predictive ETAs, and reporting — rather than tracking individual shipments one at a time.
How is visibility different from tracking?
Tracking follows a single load’s location. Visibility watches your whole freight portfolio and surfaces which shipments need attention and why, so you manage by exception. See Real-Time Tracking.
What are exception alerts?
Automated flags that surface delays, risks, or temperature deviations before they become bigger problems, so your team can act early.
How accurate are your ETAs?
ETAs are grounded in real telematics from directly operated equipment plus lane history, making them more reliable than secondhand estimates.
Does it cover temperature-sensitive freight?
Yes. Cold-chain exceptions like temperature deviations are flagged on reefer loads. See Reefer Trucking.
Is this part of your platform?
Yes. Supply chain visibility is part of the digital freight management platform. See Digital Freight Management.
How do I get visibility for my freight?
Request a demo and we’ll set up access. See Contact.